Roughly a year ago, Hook Logistics entered a new chapter.
Handled Commerce acquired Hook with a clear goal: preserve what made Hook special (the people, the customer relationships, and the operational grit) while adding the tools, systems, and support needed to scale into the next decade of fulfillment.
Now, two peak seasons later, we can confidently say the partnership has delivered.
This is not a story about starting over. It is a story about upgrading what already worked and building the operational foundation required for the next level of growth.
Here is what has changed since joining forces with Handled, and what Hook looks like today, one year later.
Hook has always been an operator-led fulfillment business. Our team took pride in the basics:
But like many fast-moving fulfillment operations, we had reached a point where working harder was not the answer anymore.
As eCommerce evolved, customer expectations rose, and the complexity of fulfillment increased, we found ourselves feeling the strain in a few key areas:
In other words, the operation was strong, but the foundation needed modernization.
Handled saw that clearly. More importantly, they respected the strengths already in place.
Handled was not just looking to buy capacity. They were looking to build a platform.
That distinction mattered.
From the start, their approach was not “replace Hook.” It was “support Hook.”
Handled brought:
They also understood what many outsiders do not: the fulfillment business is won and lost in the details.
Hook had the details. Handled added the infrastructure.
The best way to describe Hook today is simple: the same heart, with a stronger engine.
The team is still the team. The customers are still the customers. The culture (accountability, hustle, and pride in doing things right) is still here.
What has changed is the level of operational maturity around it.
Handled invested in upgrading the operational backbone: how we track work, monitor performance, manage exceptions, and reduce manual effort.
That has translated into:
Most importantly, we reduced the number of things that require human memory or heroics.
When the system is strong, the team can focus on execution, not firefighting.
Hook always cared about doing things the right way, but Handled helped us formalize that into repeatable, scalable operations.
In practice, that has meant:
The result is a warehouse that runs with more rhythm.
That matters when you are shipping thousands of orders, because consistency is what customers experience as quality.
One of the biggest differences in joining Handled is the operational data discipline they brought.
Not spreadsheets for spreadsheets’ sake, but real metrics that drive improvement.
We now track and improve around things like:
This has created a virtuous cycle:
That is how mature fulfillment operations evolve, and it is how Hook has become meaningfully more efficient.
One of the most meaningful improvements for our customers has been the evolution of account management.
Handled helped expand our ability to support customers with:
It is a shift from “we’re doing our best to keep up” to “we’re actively managing your fulfillment performance.”
For customers, that translates to confidence.
Our customers choose Hook because we care about the packages, the timelines, the inventory integrity, and the brand experience.
What the partnership with Handled has done is allow us to keep that high-touch culture while operating with far more sophistication.
Customers now benefit from:
It is still Hook, with more capabilities behind it.
The first year has been about foundation: strengthening systems, building process maturity, improving efficiency, and expanding our account management capabilities.
The next year is about scale.
Handled’s vision is to build a next-generation fulfillment platform, one that sits between smaller 3PLs and massive VC-backed providers that struggle with service quality.
Hook is proud to be part of that platform, and proud that the Hook team helped shape it from the inside.
If you are interested in learning more about Handled and what the broader platform can offer, you can read the original announcement here:
Handled Commerce Acquires Hook Logistics: https://www.handledcommerce.com/blog/handled-commerce-acquires-hook-logistics
From Hook’s perspective, the most important part of this deal is not financial.
It is operational.
Teaming up with Handled has allowed Hook to become a stronger version of itself with better technology, stronger systems, more mature processes, and a deeper support structure for customers.
It is still Hook.
It just runs better now.
What does Hook Logistics do as a 3PL?
Hook Logistics is a third-party logistics (3PL) provider that helps brands handle eCommerce fulfillment, including receiving inventory, storage, pick and pack, shipping, and returns support.
How has the partnership with Handled Commerce improved fulfillment operations?
Since partnering with Handled Commerce, Hook has strengthened operational systems, documented SOPs, improved reporting and visibility, and built more consistent execution across receiving, picking, packing, and shipping.
Does Hook Logistics still operate the same way after being acquired?
Yes. Hook is still the same operator-led team and culture, with added infrastructure, technology, and process maturity to support growth and higher order volume.
What kind of brands are a good fit for Hook Logistics?
Hook is a strong fit for eCommerce brands that want a reliable fulfillment partner, fast and accurate shipping, clean inventory control, and proactive account management as order volume grows.
What improvements matter most for customers using a 3PL?
The biggest customer-impact improvements are consistent order accuracy, faster receiving and inventory putaway, stronger SLA compliance, better reporting, and clear escalation paths when exceptions happen.
How does Hook Logistics support peak season fulfillment?
Hook supports peak season by using standardized processes, operational performance tracking, tighter quality control, and structured account management so customers can ship high volume without chaos.
Where can I learn more about Handled Commerce and the Hook acquisition?
You can read the original announcement from Handled Commerce here:
https://www.handledcommerce.com/blog/handled-commerce-acquires-hook-logistics
How do I get started with Hook Logistics fulfillment services?
If you are evaluating 3PL fulfillment, the best next step is to contact Hook Logistics to discuss your order volume, inventory profile, shipping needs, and any special workflows.
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